Monday Musings: Adele Casagrande for Fendi

 

Adele Casagrande created the iconic brand Fendi over nine decades ago. The brand has stood the test of time through the help of Adele’s fashion forward family and the impeccably tailored and styled garments.

Facts about Fendi

  • Adele Casagrande was born in 1897 in Rome, Italy. She opened her first leather and fur workshop in 1918.
  • After her marriage to Edoardo Fendi in 1925 she renamed her workshop Fendi, whose reputation became quickly known throughout Italy for the high quality furs.
  • Adele and Edoardo had five daughters, Paola, Anna, Franca, Carla and Alda, who have decided to work in the family business.
  • In 1966, Karl Lagerfield joined Adele and her daughters after the death of Eduardo Fendi in 1954.
  • After Adele’s passing in 1977, her daughter and Lagerfield have worked to maintain a well crafted brand.
  • In 1999,51% of Fendi ‘s stock was sold to Prada and LVMH as a joint venture.
  • Fendi offers a variety of products from their ready to wear collections to their hand bags, make up, eye wear, luggage and perfumes.
Fendi Spring Collection 2010
Almost two years layer I still love the Fendi 2010 Spring Collection! The color scheme featured easy and breezy pasteles with boxy jackets and structure skirts.
This look emulates the one from the collection and features a sparkly neutral top, and a peach skirt, topped off with a white blazer. For accessories, the bag and shoes keep with the pastel theme, along with a cocktail ring and earrings. This outfit makes me wish for warmer days, and peach iced tea!
 Fendi Fall/ Winter Collection 2011

Fendi was founded on beautiful furs, and this fall’s collection illustrated that this design aesthetic has not changed. This look gives a posh vibe with a jade green dress and fur stole.

Fendi Inspired 2

To re-create this look, try a long button up structured dress. To create a waist try a belt that can cinch and then hang like the model’s in the photo. While Fendi uses real fur, I am a huge advocate of faux fur, it cuts on the cost and the cruelty to animals. Try a faux fur stole that will pair with some dessert boot wedges and maroon sweater tights.

Fendi Spring 2012 Collection

It may be the middle of winter, but Fendi is already ready for the spring! This spring collection features a bit of a nautical theme with fun stripes and navy ensembles.

Fendi 3
For this look, I found this adorable white and navy dress, which when paired with gold accessories has me wishing for spring!
Which look was your favorite? What do you think of Fendi’s spring collection?
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